Parth Chopra
Partnerships at PUMA India | Ex-Luxottica
- Role
- Manager Strategic Alliances and Partnerships at PUMA Group
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Parth Chopra
Currently managing partnerships at Puma India, where I focus on building meaningful brand collaborations that merge sport, culture, and community. My role sits at the intersection of creativity and strategy identifying the right partners, shaping partnerships, and delivering impact on both brand and business.Before this, I managed the brand portfolio at Luxottica in Singapore, working across multiple premium luxury eyewear brands in the APAC region. That experience sharpened my understanding of global brand dynamics, retail strategy, and consumer behavior across diverse markets.With a passion for brand storytelling and cultural relevance, I’m always looking to create work that connects authentically and leaves a lasting impression.
Experience
Manager Strategic Alliances and Partnerships
Jan 2025 — Present · Bengaluru, IN
In my role at Puma India, I work in close collaboration with Senior Leadership to drive strategic brand partnerships and unlock new revenue streams through high-impact alliances.Key Achievements:• Spearheaded the Strategic Alliances department, driving an ₹800M+ revenue boost and acquiring new customers.• Pioneered customer-centric initiatives like No-Cost EMI and Bank Cashback Campaigns, enhancing affordability and engagement.• Secured landmark partnerships with two e-sports teams, expanding PUMA’s footprint among Gen-Z consumers. • Managed a gift voucher portfolio, fuelling ₹400M+ in retail sales.• Spearheaded transformative brand partnerships, conceptualizing and executing high-impact campaigns.• Orchestrated event partnerships, executing high-impact brand activations that directly generated ₹400M+ in revenue.• Worked on GTM strategy for major marathons in India, leveraging partnerships to amplify reach and consumer engagement.
Education
SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
Master's degree, Finance, General
GD Goenka World Institute (Lancaster University)
Bachelor of Technology, Computer Science
2015 — 2019
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