Parth Sharma
Business Analyst at UBWebs | BITS Pilani \'23 | Excel | SQL | Python | Power BI | Tableau | Mixpanel | Alteryx | Looking for opportunities in Business & Product Roles
- Role
- Business Analyst at Ubwebs - Digital Marketing Company
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Parth Sharma
I turn messy data into decisions that actually move the needle. Over the past 2…
Experience
Business Analyst
Ubwebs - Digital Marketing Company
Mar 2024 — Present · Gurugram, IN
Automated metric calculation in 15+ client pipelines with SQL and pandas reducing manual reporting time by 50%. Led the dashboard & MIS creation in Power BI, Tableau & Excel enabling KPI tracking by cross-functional teams. Utilized Alteryx for Meta ad suite data cleaning & transformation reducing manual processing time by 40 hrs/month. Led the RCA on underperforming campaign funnels & improved ROAS for client by 15% within one campaign cycle. Successfully executed the CTR improvement initiative for a leading online apparel merchant website by optimizing existing Ad UI & conducting A/B testing to increase average CTR from 0.5% to 1.8% across Q1 in FY2025.
Education
Birla Institute of Technology and Science, Pilani
Bachelor of Engineering - BE, Civil Engineering
Lal Bahadur Shastri Sr. Sec. School, Kota
High School Diploma, Science
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