Parshwa Shah

About Parshwa Shah

Technical Product Analyst with 3+ years turning data, AI, and product strategy into…

Experience

1. Senior Product Stratergy & Growth Manager

   Funasia Network & Perfect Group

   Feb 2023 — Present · McKinney, TX, US

   Project: Vertical Expansion & Digital Growth Strategy for Restaurant Chain• Developed and executed go-to-market and monetization strategies for digital services, driving a 19% revenue increase and a 23% improvement in user retention through data-driven optimization of growth levers and pricing initiatives.• Led cross-functional collaboration across engineering, analytics, and sales teams to operationalize customer journey improvements, streamline growth execution, and reduce churn through data-backed lifecycle interventions.• Identified and monitored key cost-efficiency metrics, leading to cross-functional initiatives that reduced labor and supply chain expenses by 15% and third-party partner costs by 20%, driving overall profitability growth.Project: Community-Driven Content Platform & Personalization Strategy• Launched and scaled a community-driven video podcast and live rooms platform; tracked platform engagement KPIs to guide feature rollout and drive a 27% increase in user interaction while expanding monetization streams.• Developed AI-powered customer segmentation models and defined adoption KPIs to track high-value user engagement, resulting in a 35% uplift through personalized content delivery.• Built financial models to forecast platform monetization, user acquisition cost (CAC), and revenue growth, enabling data-driven decisions around feature investments and scaling strategies.Project: Investor Segmentation & Revenue Strategy from Tax Filing Data• Analyzed high-income client behavior and investment trends, enabling an 8% revenue increase through targeted financial strategies and tax benefit optimizations.

Education

• The University of Texas at Dallas

  Master's

• Gujarat Technological University, Ahmedbabd

  Bachelor's degree