Parsa Taheri

Experience

1. Senior Marketing Analyst

   Epicor

   Jul 2025 — Present · Minneapolis, MN, US

   Lead demand generation campaign strategy and execution for Epicor’s building supply software category (B2B SaaS), with a direct impact on new customer acquisition and revenue growth- Oversee multi-channel campaigns (content marketing, digital media, webinars, product tours, trade shows) from planning through execution, ensuring alignment with business objectives- Create, analyze, and optimize campaign performance reports using Salesforce, Excel, and marketing automation tools, delivering insights that directly influence the sales pipeline- Present campaign strategy and performance updates to sales teams and internal stakeholders, translating data into clear, actionable recommendations- Partner closely with sales leadership to generate leads, implement feedback, and enable stronger sales-marketing alignment- Develop customer-facing and internal sales enablement content (presentations, product one-pagers, digital collateral) to accelerate buyer engagement and support the sales cycle- Manage and execute co-marketing events with external association partners, strengthening industry relationships and brand presence- Leverage AI-powered workflow improvements to streamline marketing processes, increase efficiency, and scale output- Recognized for strategic thinking, cross-functional collaboration, and data storytelling, consistently driving measurable impact across marketing and sales teams.