Paritosh Mathur
Analytical Lead, Media & Entertainment
- Role
- Principal Analytical Lead at Google
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Paritosh Mathur
The best media-investment decisions are based on data-driven insights. I harness the expansive data that fuels such insights, helping drive business-partners to advertising-success.
Experience
Principal Analytical Lead
Nov 2015 — Present
Consult with streaming companies, movie studios, TV networks and video-game publishers; building strategy around experimentation, brand-measurement, attribution, custom technical solutions and third party measurement. Developed data infrastructure and automation around proprietary Google data, which helps advertisers understand the value of their digital media.
Education
Birla Institute of Technology and Science, Pilani - Dubai
Bachelor of Engineering (B.E.), Computer Science
2005 — 2009
SPJIMR SP Jain Institute of Management & Research
PGDM, Marketing
2012 — 2014
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