Parri Sontag
Content Strategist; Content Marketing Writer; Internal and External Corporate Communications; B2B & B2C Marketing Communications; Influencer Marketing; Benefits and Open Enrollment; Higher Education; Health and Wellness
- Role
- Manager, Marketing and Publicity at Nsi International, Inc
- Location
- Lansing, MI, US
- LinkedIn followers
- 500 followers
About Parri Sontag
Results-driven, award-winning marketing and communications strategist and content creator with proven track record of successfully developing integrated campaigns. A former journalist and master storyteller, count on me to capture the drama and excitement in anything from automotive after parts and the hottest new laser tag set to new health plans, engineering capabilities, and the many stages of decommissioning a nuclear power plant. Superpowers include marketing academic programs and creating employee benefits communications and open enrollment materials. Working closely with stakeholders, I\'ll identify the heart of your story and convey it in the most meaningful way possible to diverse audiences, across multiple platforms – tapping into the shared human experience in a way that resonates with your audience, invites them to care, and compels them to take action.
Experience
Manager, Marketing and Publicity
May 2016 — Present · New York, NY, US
Boost brand visibility for NYC toy company with targeted publicity strategies for product lines including Smithsonian STEM Kits, Wubble Bubble Ball, Siren Blasters, and Laser X.• Generate positive buzz for new releases by securing placements in top-tier print, online, broadcast, and social media outlets.• Created viral campaign resulting in Wubble Ball being featured in 8k+ YouTube videos with a collective 3 billion views.• Coordinate with design and media teams to develop high-quality creative assets.
Education
Goucher College
BA, English
University of San Francisco
Advanced Affiliate Marketing Certificate, Affiliate Marketing
Northwestern University Medill School of Journalism
Master of Science, Journalism
University of San Francisco
Advanced Internet Marketing Certificate, Interactive Marketing
2012 — 2012
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