Paromita Das
Branding Consultant @Astrea Beauty
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WORK HISTORY
Branding Consultant @Astrea Beauty
US
Supporting the brand positioning for Astrea Beauty, an Indian luxury skincare company, to adapt messaging and identity for the U.S. market• Conducting consumer and competitive industry research to identify opportunities for market penetration and differentiation• Collaborating with the brand team on campaign concepts, influencer outreach, and content direction to promote brand awareness
EDUCATION
Marist University
Bachelor of Arts - BA, Psychology
Boston University
Bachelor's degree, Psychology
East Brunswick High School
High School Diploma, Psychology
ABOUT PAROMITA DAS
Hi there! I am passionate about the power of creative communication and its ability to connect brands with their audiences. As I pursue a degree in Psychology and Media Studies, I\'m eager to broaden my experience in advertising and contribute to innovative campaigns. I continue to hone my skills in consumer research and content ideation through my experience with Boston University AdClub.I\'m particularly interested in brand strategy and account management, and I am constantly seeking opportunities to learn and grow in these areas. My goal is to collaborate with a results-oriented advertising agency where I can apply my skills and learn from industry experts.Feel free to reach out to me at p••••••••@gmail.com!
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