Paromita D.
Category Manager | Driving Category Growth with Strategic Marketing Approach
- Role
- Category Manager at Enrich
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Paromita D.
Currently serving as a Category Manager at Enrich, bringing over expertise in category…
Experience
Category Manager
Sep 2024 — Present · Mumbai, IN
Category Strategy: Develop and execute thestrategic roadmap for the categoryaligned with business goals, customer insights & market trends.Assortment Planning: Define the categoryassortment plan and seasonal range; ensure a balanced mix of products across price points, occasions & customer profiles.Vendor & Partner Management: ldentify, onboard & manage supplier relationships drive product innovation & exclusivity through strong partnerships.Sales & Margin Management: Drive revenuegrowth, profitability & sell-through bymonitoring performance metrics, pricingstrategies, and promotional plans.Inventory & Supply Chain Coordination:Collaborate with planning and supply chain teams to manage stock levels, order cycles & product lifecycle.Cross-Functional Collaboration: Work closelywith design, visual merchandising, marketing & retail teams to ensure cohesive brand presentation & consumer engagementMarket Intelligence: Continuously track trends, competitor activity & customer feedback to evolve the category offering & stay ahead in the market.
Education
ITM Kharghar
Master of Business Administration (M.B.A.)
2012 — 2014
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