Parnika Sirurmath

About Parnika Sirurmath

I believe that good content doesn’t just inform — it stays with you.This belief has shaped how I write, speak, and think about our role as writers today. Maybe it’s because I grew up writing everything I felt — long before I ever called it content.I’m a content writer, copywriter, and voice-over artist in progress. My current focus is on mental health and lifestyle storytelling. I care about writing that feels human, sounds intentional, and stays true to a brand’s voice.I’ve written blogs that decode complex mental health themes, scripted Reels that reached over 100K views, and helped bring therapist-led explainer content to life.One of my favourite projects was building a pop culture series that explored mental health through TV and film — combining research, creativity, and storytelling in a way that felt real.I’ve also started lending my voice to the content I write and am often present on set to ensure the script’s tone and intention carry through from page to production.My strengths lie in empathetic writing, attention to detail, and understanding what a piece of content needs to feel like — not just what it needs to say.I’m always happy to connect with brands, creatives, and collaborators who care about honest storytelling, intentional content, and meaningful conversations — especially around mental health, wellness, and culture. If something resonates, let’s connect.

Experience

1. Content Writer

   Cadabam\'s Group

   Sep 2024 — Present · Bengaluru, IN

   At Cadabam’s, I work across blog writing, script development, and campaign content — especially in the mental health and lifestyle space.I’ve written blogs that break down clinical and emotional topics in a way that’s SEO-optimised and easy to understand. My scripts for Instagram Reels and YouTube videos have been part of campaigns that saw wide reach and high engagement.I’ve also conceptualised and scripted series like Pop Culture, Therapist Talks, and Blog Explainers, collaborating with mental health professionals and creatives to ensure content accuracy, sensitivity, and impact.Beyond writing, I contribute to on-set production, voiceovers, and team planning — ensuring every idea stays true to the original intention.

Education

• Jain (Deemed-to-be University)

  Bachelor of Arts - BA, English literature, psychology and Journalism

  2019 — 2022

• Jyothi Nivas College

  Pre University , Humanities/Humanistic Studies

  2017 — 2019

• St Joseph's University

  Master of Arts - MA, Communication, Journalism, and Related Programs