Parnikaa Mitra
| Masters in Management Graduate from Cornell SC Johnson College of Business | Market Research | Consumer Behavior | Marketing |
- Role
- Marketing Analyst at Iyka Enterprises, Inc
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Parnikaa Mitra
Thriving on transforming numbers and data to tell compelling stories, I\'m a seeker for new challenges that help bridge the gap between data and strategy to make steadfast decisions for growth through insights. Read on to know the journey I\'ve embarked on so far! I am a Master of Professional Studies in Management graduate from Cornell University, SC Johnson School of Business, specializing in analytics, market research, product and marketing Along with my Bachelors degree in Chemical Engineering, I formulated a completely vegan, Plant-based Protein Powder named FITBLENDZ- The Plant Edit, designed for anyone who wants to amp up their basic diet with a nutrition-packed, highly delicious protein shake. The whole product journey from manufacturing to go-to-market was a holistic experience in solving consumer pain points with innovative solutions! As an international student studying in the United States, I enjoy sharing my diverse cultural background and learning new customs from my classmates and friends Approach me anytime if you want to discuss nutrition, tennis, DEI efforts, sustainability, health, sports, books, academic goals and objectives, competitive exams or even movies! Multi-faceted skills: Market Research, Market Mix Modeling, Data Analysis, Tableau, Microsoft Office, Microsoft Power BI, Strategy, Communication and Negotiations
Experience
Marketing Analyst
Jul 2023 — Present
Education
Delhi Public School - Bopal, Ahmedabad
Senior Secondary Education, Science : Physics, Chemistry, Maths, Physical Education, English, 94.5%
Pandit Deendayal Energy University
Bachelor of Technology - BTech, Chemical Engineering
2018 — 2022
Cornell Johnson Graduate School of Management
Master of Science - MS, Business, Management, Marketing, and Analytics, A
2022 — 2023
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