Parnika Mangla

Brand Marketing Strategist at BETSOL | Published Author | JRF Qualified in Management

Role
Brand Marketing Strategist at BETSOL
Location
Delhi, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Parnika Mangla

A strategic thinker with experience in designing unique value propositions for go-to-market (gtm) strategies, forming timelines for project execution, and optimising resource allocation by filtering leads to identify and generate MQLs. Proficiency in using analytical data to understand and differentiate between B2B and B2C customer behaviour to achieve high conversation rates and low CAC through A/B testing, SEO, and Keyword Marketing. Hands-on expertise in campaign automation, performance marketing, email marketing, social media marketing, influencer marketing, content creation & marketing, product positioning, PR campaigns, digital marketing calendars, SEO and keyword planning, UI writing.

Experience

  1. Brand Marketing Strategist

    BETSOL

    Feb 2023 — Present · Bengaluru, IN

Education

  • Bharati Vidyapeeth

    Master of Business Administration - MBA, Business Administration

    2019 — 2021

  • St. Francis De Sales School, JanakPuri

    Cbse, Business/Commerce, General

    2002 — 2016

  • Delhi School of Economics

    Doctor of Philosophy - PhD, Marketing

  • Sri Venkateswara College, Delhi University

    B.COM (Hons.) , Commerce

    2016 — 2019

  • National Institue of Information Technology (NIIT)

    Diploma in Banking and Finance

    2017 — 2019

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Parnika Mangla — Brand Marketing Strategist at BETSOL in Delhi, IN | Unifers