Parnika Mangla
Brand Marketing Strategist at BETSOL | Published Author | JRF Qualified in Management
- Role
- Brand Marketing Strategist at BETSOL
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Parnika Mangla
A strategic thinker with experience in designing unique value propositions for go-to-market (gtm) strategies, forming timelines for project execution, and optimising resource allocation by filtering leads to identify and generate MQLs. Proficiency in using analytical data to understand and differentiate between B2B and B2C customer behaviour to achieve high conversation rates and low CAC through A/B testing, SEO, and Keyword Marketing. Hands-on expertise in campaign automation, performance marketing, email marketing, social media marketing, influencer marketing, content creation & marketing, product positioning, PR campaigns, digital marketing calendars, SEO and keyword planning, UI writing.
Experience
Brand Marketing Strategist
Feb 2023 — Present · Bengaluru, IN
Education
Bharati Vidyapeeth
Master of Business Administration - MBA, Business Administration
2019 — 2021
St. Francis De Sales School, JanakPuri
Cbse, Business/Commerce, General
2002 — 2016
Delhi School of Economics
Doctor of Philosophy - PhD, Marketing
Sri Venkateswara College, Delhi University
B.COM (Hons.) , Commerce
2016 — 2019
National Institue of Information Technology (NIIT)
Diploma in Banking and Finance
2017 — 2019
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