Parminder Singh
Business Technology Solutions Associate @ ZS | Enhancing Customer Engagement Strategies
- Role
- Business Technology Solutions Associate at ZS
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Parminder Singh
ZS enables organizations to enhance customer engagement through scalable, data-driven…
Experience
Business Technology Solutions Associate
Sep 2023 — Present · Pune, IN
As a Senior Associate at a leading management consulting and technology firm, I focus on building and enhancing scalable, data-driven architectures within the Customer-Centric Marketing domain. My work primarily supports omnichannel orchestration to improve customer reach and engagement for therapeutic brands in Oncology, Neurology, Dermatology, and Biomedicine.Optimized Customer Targeting: Designed and deployed real-time ETL pipelines using PySpark, Spark SQL, and AWS (S3, EC2, EMR), resulting in a 25% improvement in data processing speed. These pipelines enable timely, personalized marketing actions aligned with brand strategies.Omnichannel Engagement: Leveraged Zaidyn Customer Engagement (ZCE), a cloud-hosted orchestration platform, to build business logic, KPIs, and trigger conditions that drive Next Best Action (NBA) and Next Best Engagement initiatives. These suggestions are seamlessly pushed to Veeva CRM to empower Medical Representatives (MRs) with actionable insights.Cross-Platform Data Integration: Collaborated with stakeholders to unify fragmented data from Veeva CRM and third-party vendors into scalable pipelines, facilitating smooth onboarding of new brands, business units, and geographic regions.Data Validation & Analytics: Assessed statistical methods and embedded business logic to ensure data quality, efficiency, and accuracy. Translated commercial goals into economic decision models and measurable KPIs to support marketing effectiveness.KPI Development: Integrated healthcare claims and client data to create new KPIs that prioritize recommendations within NBA campaigns, enhancing targeting precision and commercial impact.Leadership & Mentorship: Led and mentored junior analysts in BI tools, CRM integration, and omnichannel NBA strategies, fostering skill development and team collaboration.
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