Tusharr Parmar

About Tusharr Parmar

Marketing Leader | Brand Strategist | Event & BTL Marketing Expert I’m a seasoned…

Experience

1. Senior Marketing Manager

   Blueverse India Pvt. Ltd

   Mar 2024 — Present · Mumbai, IN

   As Senior Marketing Manager at Blueverse India, I lead strategic planning and execution of high-impact brand activations, BTL marketing, and event-led campaigns to elevate brand visibility and engagement across India. I specialize in developing proprietary event IPs, managing large-scale marketing operations, and aligning execution with business goals.Key Responsibilities & Achievements:• Spearhead ideation and execution of on-ground events, exhibitions, roadshows, and conferences• Conceptualize and develop proprietary event IPs for brand differentiation and engagement• Drive BTL marketing initiatives with a strong focus on ROI, audience targeting, and execution quality• Lead multi-brand activation campaigns and maintain monthly brand calendars• Oversee end-to-end vendor management, including negotiation, onboarding, and quality control• Identify, evaluate, and onboard new creative and execution agencies to scale marketing efforts• Plan and manage event budgets with full P&L ownership, ensuring cost-effectiveness and high ROI• Supervise stall fabrication, promotional material deployment, and signage projects at local and national levels• Collaborate with cross-functional teams and business heads to align campaigns with company objectives• Secure strategic sponsorships and partnerships to enhance campaign visibility and value• Monitor, analyze, and optimize marketing campaign performance using data-driven insights• Conduct market research, competitor analysis, and periodic brand audits to inform strategy• Manage timely execution of marketing collaterals by coordinating with external partners and internal design teams• Ensure brand consistency and adherence to guidelines across all touchpoints

Education

• Welingkar Institute of Management

  PGDM

  2017 — 2019