Kara Parkinson
Senior Vice President Marketing @commonsku
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WORK HISTORY
Senior Vice President Marketing @commonsku
Toronto, ON, CA
commonsku is a workflow collaboration platform designed exclusively for the promotional products industry. At the core, commonsku is a systems of record platform for promotional products distributors that enables them to manage their customer interactions, present ideas to their customers, create orders, manage production, invoice, and bill. With commonsku’s connected workflow, distributors find joy and growth in their businesses through powerful technology and unmatched community.End-to-end marketing function leader, partnering with my peers across our team to continue to grow this industry leader.
EDUCATION
Trent University
H.B.A.
SKILLS
ABOUT KARA PARKINSON
Blending big-brand expertise with start-up agility.Data-driven Technology Marketing leader with extensive B2C and B2B experience and a classic foundation in consumer goods. I am a career-long builder of functions and strategies on fast-growth businesses, leveraging customer insight to pinpoint the needs of the business, and build the solutions and teams to solve for gaps. A background that spans Marketing, Sales Strategy, Account Management and Category Development means I bring a well-rounded perspective to business.A key player in leading and managing the strategic direction of global technology brands including QuickBooks, Apple and start-ups like AudienceView, Alcumus/EcoOnline and commonsku, as well as leading consumer brands Nestle, Gatorade, Tropicana & Quaker Oats.Broad array of leadership experience across the spectrum of ‘Demand Generation’:• Leadership and people management• Brand strategy• Marketing strategy• Business Development strategy and management• Corporate Branding / Re-Branding• Fast Growth Company Marketing Leadership• Corporate Acquisition Integration• Product marketing (Pragmatic Marketing Certified)• Customer lifecycle marketing• Account-based marketing• Conversion & retention strategy• Market research and customer/consumer insights• Sales team partnership & enablement• Business strategy and analysis• Partner management & marketing• Competitive analysis• Marketing analytics • Customer insight• Digital & acquisition marketing• New product development and innovation• Pragmatic Marketing trained and Agile Marketing practitioner• I can also parallel park a pick-up truck (yes, I’m really proud of this)Contact me at: K••••••••@gmail.com or 64••••••90
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