Parker Poage

Senior Marketing Associate @Newsbank

Led end-to-end marketing campaigns and projects, elevating email frequency from bi-monthly to tri-weekly-Optimized scheduling by creating Excel dashboards and reorganizing processes, resulting in improved workflow efficiency, enhanced reporting accuracy, expanded reporting capabilities, and increased the open and click rates-Collaborated with sales teams and management to analyze Acoustic data, providing detailed statistical analysis on campaign performance, ROI tracking, and identifying qualified prospects to support sales efforts-Consulted cross-functional teams in Sales, Sales Enablement, Product Development, Creative Services, and Customer Service to align brand image/approach, and discuss/implement improvement strategies-Manually aggregated, scrubbed, and organized mailing audiences for three distinct companies. Facilitated the smooth onboarding process for new employees, ensuring their seamless integration into the team. Evaluation from the Vice President of Creative Services: Parker, we increasingly value your patience, diplomacy, attention to detail, and accountability. Thank you for the extra effort.