Parker Smith

About Parker Smith

I design digital experiences that move people, not just pixels.Before UX, I spent years selling complex software to skeptical execs. The kind of work where you learn to listen, read a room, and turn “maybe” into “let’s go.” That background didn’t just teach me business, it taught me how to earn trust, ask better questions, and get to the heart of what someone actually needs. That’s what I bring to design.These days I freelance, helping founders and small teams and enterprise organizations go from idea to interface. I’ve redesigned appointment flows that boosted bookings 20%, built chat tools that increased conversions 30%, and helped nonprofits turn abstract vision into usable tools. Whether it’s user research, prototyping in Figma, or mapping flows in FigJam, I focus on clarity, momentum, and measurable outcomes.My style is simple: build smart, design honest, ship fast. No fluff, no ego, design that works.I’m currently open to full-time roles and freelance collaborations. Let’s make something that earns its keep.

Experience

1. Principal Ux Consultant

   Park Design

   Jun 2024 — Present

   Led cross-functional design efforts, aligning stakeholders, PMs, and devs through workshops and collaborative reviews- Designed and scaled a responsive design system to ensure consistency and speed up developer handoff- Created a chatbot that boosted commercial service leads by 30% through optimized self-service UX- Delivered high-fidelity, responsive Figma prototypes for web and mobile to accelerate stakeholder approvals- Conducted end-to-end UX research, including interviews, testing, and synthesis for data-driven design- Presented design rationale and research findings to stakeholders, ensuring alignment across product and engineering teams- Collaborated with technical teams to translate complex requirements into clear, intuitive UI- Facilitated strategic planning sessions to align product vision with user needs and business goals- Boosted wellness client bookings 20% by redesigning the appointment scheduling flow- Applied WCAG accessibility standards to ensure inclusive experiences across platforms- Synthesized user, business, and engineering feedback to prioritize roadmap features- Audited UI patterns for clarity and interaction consistency across web and mobile products- Built a custom wireframing toolkit that increased early-stage design output by 70%.

Education

• Designlab

  UX Academy

• University of South Florida

  Bachelor's degree, Entrepreneurship/Entrepreneurial Studies