Parker Hawkins
Senior Business Performance Analyst @Vectorworks
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WORK HISTORY
Senior Business Performance Analyst @Vectorworks
Lead enterprise Tableau Cloud transformation for revenue operations, standardizing KPI governance and consolidating 50+ dashboards into 5 executive views, shifting from a 2-week reporting cycle to automated Day-1 visibility for senior leadership and parent company stakeholders.• Architect and own end-to-end ETL workflows across 15 CRM, ERP, and warehouse systems, leveraging Tableau Cloud to establish scalable, governed reporting infrastructure.• Lead revenue lifecycle optimization across subscription-based B2B/B2C segments, deploying predictive churn modeling, data-driven lead scoring, and advanced attribution frameworks that reversed new logo stagnation into 8% YoY growth and recovered $5M+ in failed payments.• Serve as senior analytical lead, mentoring junior analysts and formalizing reporting standards, QA controls, and shared data frameworks to elevate the maturity and consistency of revenue analytics.
EDUCATION
University of Alabama, Manderson Graduate School of Business
Master's Degree, Data Analytics & Digital & Social Media Marketing
The University of Alabama
Bachelor's Degree, Marketing
ABOUT PARKER HAWKINS
8 years of experience in Marketing/Analytics/CRMs/ML: Tableau Cloud, Machine Learning, Google Suite, HubSpot, Marketo, Salesforce, Qualtrics, APIs, and SQL/Python/Typescript.6 years of experience in AI/web3: Deploying smart contracts, tokenizing data, building AI agent mono repos, advocating in DAO governance structures, collecting NFTs, and Solidity/Hardhat/Remix/Rust.
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