Parker Billings
Social Media Manager at Displate | Executing Social Media Strategy and Content Organization | Community Management | US-based Partnership Connection and Management
- Role
- Social Media Manager at Displate
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Parker Billings
My name is James Billings, but you can call me Parker. I\'m hyper-competitive and driven by wanting to better myself and support those around me. This has been shown in my collegiate soccer career, gaming career, and various passions. I\'m known to be extremely personable and passionate in any avenue I express interest in.
Experience
Social Media Manager
Sep 2024 — Present
Displate, an internet marketplace, distributes artwork featured on their own internally developed metal poster platforms. They partner with large visual entertainment, sports, gaming, and music licensors to bring officially licensed artworks to consumers worldwide. Engaging in various roles including organic social media, influencer partnerships, paid social media, and community management to drive revenue across channels and partnerships yielding over $5M in total. Responsible for creating content strategy, developing content calendars, drafting/executing content, managing licensor and partner interactions, building community relationships, and overseeing influencer marketing initiatives.• Implemented brand strategy and managed day-to-day Twitter interactions yielding an 86% E/R growth rate, 120M impressions, and 132% follower growth YTD. Changes implemented- Focused on interactions with our licensors - Prioritized responding to our community - Tested posting cadence, and post structure to find the most successful variations• Drafted, executed, posted, monitored responses, and reported analytics on content posted across socials. Utilizing Photoshop, Premiere Pro, CapCut, Buffer, Canva, and analytics platforms.• Executed social listening to analyze our audience’s interests and better align our content to focus on them.• Planned and executed Brand Shop launch campaigns across Twitter, Facebook, Instagram, and TikTok with the approval of major licensors- E.X. Disney, Marvel, Rocket League, Cyberpunk, Star Wars, Spider-Man, NHL, Harry Potter.• Oversaw contractual agreements involving influencer relations, royalty rate fulfillment, and step-by-step deliverables set in place by Displate for multiple partnerships.• Wrote copy for PR statements when needed• Managed strategy Including scheduling content, creating briefs, posting, monitoring, and adapting for Black Friday and the Holiday season, yielding over $2 million in sales.
Education
The College of Idaho
Bachelor's degree
2017 — 2021
The College of Idaho
Bachelor's degree
2017 — 2021
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