Parker Bedore

About Parker Bedore

I build and lead lifecycle marketing functions, not just campaigns. That means owning the full picture: strategy, infrastructure, and execution across email, SMS, and product touchpoints, with zero-party and behavioral data driving personalization at every stage.Over the years I’ve built lifecycle and CRM systems from the ground up at multiple companies, turning fragmented tools and manual processes into scalable, event-driven programs that improve activation, conversion, and retention. I care as much about the architecture behind the campaigns as the campaigns themselves.

Experience

1. Lifecycle Marketing Operations Lead

   Shed

   Jan 2026 — Present

   Responsible for owning and optimizing Shed’s end-to-end lifecycle marketing infrastructure and customer journeys across CRM and messaging platforms. Translate behavioral data and marketing strategy into event-driven, multi-channel lifecycle programs that drive activation, conversion, and retention.Act as the team’s CRM and lifecycle systems expert, leading the design of scalable automation, segmentation frameworks, and journey orchestration across email, SMS, and product-driven touchpoints.Primary Projects- Leading migration and rebuild of lifecycle programs into Customer.io, evolving from campaign-based workflows to event-driven journey orchestration- Owning lifecycle touchpoints across email and SMS, ensuring cohesive and timely customer experiences- Designing and implementing behavioral triggers, suppression logic, and milestone-based journeys- Establishing scalable lifecycle foundations that reduce reliance on one-off campaigns and improve long-term engagement- Acting as the bridge between lifecycle strategy and execution, ensuring systems, data, and messaging align to drive business impact

Education

• University of North Carolina School of the Arts

  High School Diploma, Ballet

  2013 — 2015

• Oglethorpe University

  Bachelor's degree, Business Administration

  2018 — 2021