Parker Bacon
Media Strategist | Driving Growth & Optimization via Strategic Media Buying & Data-Driven Performance Marketing
- Role
- Media Strategist at 85SIXTY
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Parker Bacon
Innovative media strategist with a proven track record in media buying, performance…
Experience
Media Strategist
Jun 2022 — Present
Managed budget distribution and strategic adjustments for 30+ accounts with annual advertising budgets of $5M+, proactively responding to external factors such as seasonal changes and unforeseen events like road closures affecting ski resorts• Executed detailed A/B tests to refine ad copy and bidding strategies, enhancing landing page efficiency, which significantly reduced costs per click by up to 20% while elevating both click-through and conversion rates by 15% – 20%• Increased ROAS by an average of 25% as a result of improved keyword targeting and bidding strategies • Composed bi-weekly analytical reviews and collaborated with the media team on strategic presentations that provided clear updates on campaign progress, detailed performance metrics, and actionable plans for optimization• Integrated new clients by implementing campaigns tailored to meet conversion targets and highlight high-demand products• Enhanced Performance Max campaigns by capitalizing on audience insights, strategically employing negative keywords, and rigorously testing diverse creative assets to optimize engagement and reach
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.