Parkavi Vasan
Senior Project Manager (Martech) - Ai Strategy, Marketing Transformation & Data Platforms @ALDI SÜD
Signup · Get unlimited contacts
WORK HISTORY
Senior Project Manager (Martech) - Ai Strategy, Marketing Transformation & Data Platforms @ALDI SÜD
Mülheim an der Ruhr, DE
EDUCATION
Madras Institute of Technology, Anna University
Bachelor’s Degree, Electronics and Communications Engineering
ABOUT PARKAVI VASAN
A results-oriented Product Managmenet and Marketing Technology leader with an innovation-driven background, I have consistently driven digital transformation across both startups (including my own ventures) and large enterprises by embedding AI into core marketing and product managment aspects.My core focus lies in AI driven digital journey optimizations, driving digital product management, and implementing intelligent MarTech solutions and automations with sophisticated GENAI integration. I am passionate about enhancing digital experiences and streamlining marketing operations to deliver efficiency, clear impact, and measurable ROI, with full ownership of the MarTech stack.My leadership approach blends strong product thinking with deep marketing expertise. I bring hands-on experience across conversion rate optimization (CRO), personalization, Customer Data Platforms (CDP), GenAI, customer relationship management (CRM), and digital experience platforms (DXP). I am adept at collaborating with global stakeholders, managing high-performing teams, and supporting leadership at the executive level, with a proven track record of driving marketing growth, managing complex digital products and tools, and delivering improved user experiences across diverse environments.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.