Parisse Dawkins
Associate Director of Story @Day One Agency
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WORK HISTORY
Associate Director of Story @Day One Agency
NY, US
Leading creative direction and end-to-end development for digital and social-first campaigns across brands including Converse, Converse Hoops, Pacifico, and Chipotle, delivering culture-forward work rooted in storytelling, craft, and platform fluency.Owning the creative process from concept to execution — developing scripts and visual narratives that align with brand voice while resonating natively across TikTok, Youtube, and Instagram.Producing, directing, shooting, and editing short-form video content on TikTok, frequently operating as a hands-on creator responsible for self-shoots, mobile production, and rapid-turn social delivery.Directing on-camera talent and creators, providing creative guidance for both professional productions and self-shot content, ensuring consistency, performance quality, and platform relevance.Collaborating cross-functionally with art directors, producers, editors, casting, and strategy teams to pitch ideas, manage timelines, and bring campaigns to life.Balancing creative leadership and mentoring junior team members, while maintaining quality across fast-paced production.
EDUCATION
Metropolitan College of New York
Master of Business Administration - MBA, Arts, Entertainment, and Media Management
Philadelphia University
Bachelor of Science - BS, Business Marketing
SKILLS
ABOUT PARISSE DAWKINS
I’m a creative at heart, who loves turning brand briefs into ideas people love to engage with. With over 8 years of experience as a storyteller and creative leader, I’m always excited by the opportunity to imagine what’s next. Whether it’s social, video, or IRL moments, I’m always focused on making work that feels clear, intentional, and rooted in culture.I’m comfortable owning all aspects of production—research, pre-pro, shooting, directing talent, and editing—and I take pride in maintaining strong visual standards under pressure.
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