Paris Asterino-Starcher

About Paris Asterino-Starcher

I make marketing campaigns. Across many platforms, serving the right message to the right audiences at the right time.

Experience

1. Multiplatform Marketing Manager, Owned Media Strategy

   NBCUniversal

   Oct 2023 — Present · Los Angeles, CA, US

   Manage 25+ national marketing campaigns across 32 digital and linear platforms simultaneously• Compose marketing decks for each campaign and present to CMO for feedback and approval• Experiment with media partners to identify competitive ways to maximize scarce resources• Work cross-functionally with Brand, Paid, Owned, and Research to ensure plans are unified to reach target audiences• Analyze research findings and leverage them to strengthen plans• Develop 3 remote and hybrid junior level talent through mentorship and visibility through project collaboration• Amplifies symphony and cross-channel efforts to promote NBC Entertainment priorities across all sister networks and brands including Peacock, Bravo, Syfy, E, USA, Oxygen, Telemundo, MSNBC and CNBC

Education

• Ohio Virtual Academy

  High School Diploma

• UCLA

  Undergraduate, Communication and Film, Television and Digital Media Studies