Parin Shah

About Parin Shah

I am a Lead Ad Sales professional specializing in high-growth e-commerce categories…

Experience

1. Loyalty - Crm - Analytics - Direct Marketing Lead

   Reliance Retail

   Apr 2016 — Present · Mumbai, IN

   Loyalty KPI Analysis: Owned comprehensive loyalty KPI analysis using frameworks like RFM and Customer Life Cycle across various segments (Geography, Store Size, Online/Offline).Customer Cohort Strategy: Spearheaded the creation of new customer cohorts based on taste, ethnicity, health, convenience, and many other preferences to build a new direct marketing foundation.Direct Marketing & Campaign Management: Led direct marketing campaigns (SMS / Notifications) for diverse customer cohorts, achieving higher average campaign sales values compared to control groups.AI/ML Strategy: Built an AI/ML strategy to identify look-a-like audiences, leading to campaigns with higher response rate.Campaign Optimization: Optimized marketing campaigns by using Bitly links to increase engagement measured by CTR.Customer Experience Improvement: Pre-Filled Trolley Strategy that engaged customers, increased sales and reduced complaints.Revenue Generation: Monetized SMS and in-store media (radio ads spots).

Education

• Indian Institute of Management Ahmedabad

  AGMP

  2020 — 2021

• Airbus Remote Pilote Training Organization

  Remote Pilot

  2023 — 2023

• Indian Institute of Management Ahmedabad

  Accelerated General Management Program

  2020 — 2021

• University of Mumbai

  MMS

  2006 — 2008

Skills

• Project Planning
• Merchandising
• Advertising
• Management Information Systems (Mis)
• Market Research
• Store Management
• Product Development
• Analysis
• Team Management
• Retail
• Time Management
• Entrepreneurship
• Mis
• Business Analysis
• Business Development
• Strategy