Parimala N
Specialist
- Role
- Search and Social Specialist at MediaMint
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Parimala N
I am a seasoned programmatic advertiser with over 3 years of experience in driving data-driven campaigns that deliver measurable results. My expertise includes programmatic buying, audience targeting, and performance analytics, allowing me to optimize campaigns for maximum ROI. I thrive in collaborative environments, working closely with teams to align marketing strategies with business goals. Passionate about staying ahead of industry trends, I am dedicated to implementing innovative solutions that enhance campaign effectiveness.
Experience
Search and Social Specialist
Jun 2024 — Present · Hyderabad, IN
Lead comprehensive advertising campaigns across Search, Display, YouTube, Facebook, and Instagram, leveraging platform tools such as Google Ads, Bing Ads Meta Ads Manager, and GA4 to maximize reach, engagement, and conversions.Partner with clients to pilot new ad formats and campaign objectives, providing optimization insights, workflow improvements, and feedback that enhances campaign efficiency and feature adoption.Conduct comprehensive training sessions and develop presentations for internal teams and clients to improve campaign performance.Maintain strong client relationships by proactively addressing escalations and delivering strategic insights.Collaborate with platform representatives to refine audience strategies, optimize placements, and maintain competitive CPCs and CPMs across networks
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