Parimal Kumar
Technical Architect | Digital Transformation | 13+ yrs | Oracle, Adobe, Marketo, Eloqua | Demand Gen, Automation & Gen AI
- Role
- Martech Architect at Accenture
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Parimal Kumar
Bringing together enterprise level architecture and marketing technology to help organizations transform, scale, and grow. With over 13 years of experience across industries like financial services, IT, healthcare, automotive, media, and manufacturing, I specialize in building enterprise-grade MarTech ecosystems and digital platforms that deliver measurable business outcomes. What I Do: • Architect scalable digital & data platforms that support cross-channel marketing and enterprise use cases • Lead end-to-end MarTech & automation transformations (Oracle, Adobe suit, Marketo, Eloqua, Salesforce) • Design integrated enterprise solutions that improve demand generation, personalization & customer journeys • Manage multi-million-dollar transformation programs, aligning tech investments with business strategy • Ensure data governance, compliance, and security while enabling personalized experiencesPassionate about leveraging data, AI, and generative AI technologies to enhance marketing effectiveness, streamline processes, and deliver personalized experiences at scale. Experienced in building cross-functional collaborations, mentoring teams, and translating business needs into actionable marketing solutions. Certifications & Expertise: • Oracle Eloqua Master Certified | Oracle Cloud Infrastructure • Marketo Certified Expert • Enterprise Solution & Platform Architecture • Customer Data Platforms (CDP), Digital Transformation, Demand Gen Strategy and Customer journeyCurrently at Accenture Song, I serve as an Enterprise Solution Architect & MarTech Strategist, leading cross-functional teams of 40+, delivering $1B+ programs for Fortune 5 clients, and designing platforms that enable smarter marketing, data-driven decisions, and long-term scalability. Passionate about bridging marketing and technology through architecture and implementation.
Experience
Martech Architect
Jun 2022 — Present · Gurugram, IN
Implemented digital transformation programs for Fortune 15 clients, aligning MarTech strategies with business growth. Designing enterprise-grade MarTech & data architectures to support business-critical use cases across global clients. Delivering multi-channel demand generation solutions leveraging Oracle, Adobe, Eloqua, Marketo, and Salesforce. Managing $1B+ programs, aligning digital architecture with client’s strategic objectives. Leading a 35+ member cross-functional team, ensuring delivery of complex digital transformation initiatives. Worked 25+ high-value enterprise projects (Delivery, Automation, RFPs, Innovation, Implementation, System integration ), securing long-term client growth. Championed customer data & governance frameworks while enabling personalization at scale.
Education
Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow
Bachelor of Technology (B.Tech.), Computer Science
2008 — 2012
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