Parikshit S.
Senior Manager @Clarivate
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WORK HISTORY
Senior Manager @Clarivate
London, GB
Responsible for leading and managing a team responsible for lead generation using a mix of Digital Marketing (SEO, SEM, SMM and Email), Event Marketing and Account Based Marketing (ABM) strategy and execution. Developed 1:Many and 1:Few programs to identify and engage key buyer personas in target accounts. Collaborated with Business Development to provide 1:1 ABM support to accelerate opportunities through the sales cycle. Tracked and analyzed opportunity progression, attribution and program performance to optimize conversions and ROl. Optimized martech stack for ABM by implementing Salesforce integrated intent and engagement-focused marketing tools including Eloqua, 6sense, Sales Navigator and more. Collaborating with Product Marketing and Industry Marketing teams to define and establish GTM strategies, Thought Leadership calendars etc.
EDUCATION
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration (M.B.A.), Marketing
Rajasthan Technical University
Bachelor of Technology (B.Tech.), Computer Science Engineering
ABOUT PARIKSHIT S.
With over 10 years of experience in marketing, I am a seasoned professional who has successfully led and executed demand generation campaigns for the IT services industry. As a Senior Manager at Clarivate, I am responsible for managing a team that leverages a mix of digital marketing, event marketing, and account based marketing (ABM) strategies to identify and engage key buyer personas in target accounts, and accelerate opportunities through the sales cycle. My core competencies include designing and optimizing multi-channel campaigns, implementing and tracking marketing automation systems, collaborating with business development and product marketing teams, and analyzing and reporting on campaign performance and ROI. I also have a strong background in SEO, SEM, SMM, and email marketing, as well as certifications from Google and SEMrush. I am passionate about delivering value to customers, enhancing brand awareness, and driving growth and conversion for Clarivate.
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