Parijat Kaushik
Brand Marketing & Growth | Ex-Tira Beauty, TikTok South Asia, Clubhouse, Sony Music
- Role
- Head of Marketing at Whistle
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Parijat Kaushik
Brand Marketing & Growth strategy leader with 17+ years scaling internet-first consumer businesses across e-commerce, entertainment, and technology in high-growth, fast-paced environments. Proven track record driving measurable commercial outcomes with expertise in customer acquisition, retention, and engagement; marketing and conversion funnel optimisation; performance marketing and growth experimentation frameworks with full P&L ownership. Track record of building from zero to scale across multiple markets including South Asia and MENA, leading high-performing teams, and providing actionable insights to senior leadership for data-driven decision making.Experienced in partnering cross-functionally with Product, Commercial, Content, and Operations teams to define and accelerate scalable growth strategies.
Experience
Head of Marketing
Jul 2024 — Present · New Delhi, IN
Head Marketing for Whistle, driving its evolution into India’s leading multi-product digital dental brand- Building the masterbrand, portfolio architecture, and 360° marketing engine across consumer & healthcare practitioner markets- High-impact national campaigns feat. Rashmika Mandanna, influencer ecosystem, and integrated performance marketing- Scaled demand across 650+ clinics, improving full-funnel metrics and revenue performance- Driving GTM for new products & categories - integrating product, R&D, ops & clinical teams.
Education
Anna University Chennai
B.E., Electrical & Electronics
2002 — 2004
E.M.D.I.
Post Graduate Diploma - Media Studies, Advertising & Public Relations
2004 — 2005
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