Vivek Parihar

About Vivek Parihar

Vivek Parihar — a 2× Serial Entrepreneur, Author, & Mentor at NASSCOM, currently serving as Head of Engineering at Purplle.com, one of India’s leading beauty eCommerce unicorns.With over 16 years of experience, I’ve built, scaled, and transformed technology ecosystems that power millions of users — driving measurable business outcomes through AI, data, and cloud innovation.AI-First, Agentic-Driven LeadershipAt Purplle, I lead technology strategy, engineering, and security for 20M+ users. My focus lies in transforming eCommerce through AI-led automation and agentic intelligence.I pioneered Purplle’s AI-First Playbook, embedding Generative and Agentic AI across CRM, pricing, and personalization systems — driving 6× user scale, 30% cost optimization, and significant uplift in engagement while maintaining enterprise-grade reliability.Technology & Business TransformationA true technologist at heart, I’ve led teams that delivered multi-million-dollar growth by combining business strategy with technical depth. With strong expertise in eCommerce, Cloud Computing, DevOps, Data Engineering, OTA, and Mobile Technologies, I believe great technology is built at the intersection of innovation and empathy.At Purplle, I’ve achieved cost neutrality at 6× growth, established security readiness, IAM governance, and secure-by-design DevOps pipelines, turning security into a business enabler.Thought Leadership & CommunityI’ve published multiple whitepapers on mobile-first design and consumer-centric digital transformation. As a public speaker and technology evangelist, I’ve shared insights at YourStory TechSparks, Redis Released 2025, IAMAI, MetaRefresh, and DevOps Summits. I actively mentor early-stage startups under NASSCOM’s DeepTech initiative.Beyond CodeAuthor of “20’s: The Most Formative Years of Your Life”, “The Reality of Virtual & Augmented Reality”, & “A Guide to Programming and Concepts”.An open-source advocate, I’ve contributed to Ruby & CloudFoundry (UAA).RecognitionsTop 30 Agentic Disruptors (2025) – ET BrandEquity100 Most Influential AI Leaders (2024) – Analytics India MagazineHuman Side of TechA chai addict, road-trip enthusiast, and lifelong learner — I believe technology should make life not just smarter, but more human.“The greatest part of exploring by road trip isn’t arriving at your destination — it’s all the wild stuff that happens along the way.”When I’m not scaling platforms or leading AI transformation, you’ll find me exploring trails, trekking, or boxing — always pushing the limits of what’s possible.

Experience

1. Head of Engineering

   Purplle.com

   Mar 2022 — Present · Mumbai, IN

   As Head of Engineering at Purplle.com, one of India’s leading beauty eCommerce unicorns, I drive technology strategy, AI innovation, and platform scalability across Engineering, Data, Cloud, and Security. My role blends visionary leadership with deep technical execution — transforming technology into a measurable business advantage.AI & Agentic TransformationI spearheaded Purplle’s AI-First Transformation, embedding Generative and Agentic AI across CRM, Pricing, and Supply Chain systems. These initiatives have driven a 6× scale in users, a 30% infrastructure cost optimization, and a significant uplift in conversion and engagement rates.Built the AI-First Playbook and Agentic Platform — frameworks that enable autonomous systems to self-learn, adapt, and optimize real-time decisions across customer journeys, pricing, and personalization.Innovation & ScalabilityArchitected mission-critical platforms such as AdTech Platform (powering billions of impressions annually). Scaled Purplle to 17M+ MAUs while sustaining 99% crash-free app performance and enterprise-grade reliability.Cloud & Security LeadershipAchieving cost neutrality despite 6× growth. Established security readiness, WAF/IAM governance, and a zero-trust framework for internal and customer-facing systems.Engineering CultureBuilt a high-performance organization spanning Data, DevOps, Security, and Product Engineering. Introduced AI-assisted development workflows, reducing feature rollout cycles and nurturing a culture of autonomy, experimentation, and excellence.At Purplle, engineering isn’t just about technology — it’s about building resilient, intelligent, and self-evolving systems that define the future of digital commerce.

Education

• Bharati Vidyapeeth

  B.T, Information Technology

  2005 — 2009

• Crescent public school,Delhi

  Higher Secondary School Certificate, Biology, General

  2003 — 2004

• Bharati Vidyapeeth

  Bachelor of Technology (B.Tech.), Information Technology

  2005 — 2010

Skills

• Ruby on Rails
• Mysql
• Ruby
• Javascript
• Web Development
• Web Applications
• Rest
• Git
• Android
• Jquery
• Agile Methodologies
• Php
• Software Development
• Mongodb
• Ajax
• Node.js
• Postgresql
• Json
• Mvc
• Haml
• Apis
• Subversion
• Github
• Rspec
• Html 5
• Backbone.js
• Amazon Web Services (Aws)
• Scala
• Android Development
• Redis
• Restful Webservices
• Server Architecture
• Server Administration
• Devops
• Bash
• Shell Scripting
• Apache
• Unix Shell Scripting
• Load Balancing
• Rackspace Cloud