Paride Dara

Digital Analyst @Scholl Shoes

Milan, IT

Collaboration in the creation of e-commerce materials, such as line sheets, descriptions, and visual merchandising•Monitoring and updating content on B2B portals and wholesale platforms ( Ex. Amazon / Zalando/ Yoox)•Competitor analysis and digital merchandising benchmarking•Support in collection planning and assortment definition for digital clients•Creation of reports to track sales and product performance ( country, assortment, product sell in, sell out, sell-through, best sellers, weekly sales reporting and end-of-month reporting on directly operated stores for each channels)•Collaboration in the creation of merchandising grid giving inputs based on market analysis and researches to the Design team•Support in managing digital content for wholesale clients and marketplaces (including images, product descriptions, and seasonal catalogs)

Istituto Marangoni

Fashion Business and Buying

Vito Fazio Almayer

Scienze umane e pedagogia