Parichay P.
Driving Tiny Clicks and Giant Sales across D2C & Marketplaces At Dyson | Ex-Google | Performance Marketing |
- Role
- Performance Marketing Manager at Dyson
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Parichay P.
D2C and Ecommerce marketing leader with 10+ years of experience scaling premium consumer…
Experience
Performance Marketing Manager
Jun 2023 — Present · Gurugram, IN
Managing performance marketing for Dyson India Pvt. Ltd. across Google, Facebook, and various e-commerce platforms such as Amazon, Flipkart, Nykaa, and Myntra, my role involves a diverse set of responsibilities tailored to each platform’s unique features and audienceStrategy and Planning: Focus on identifying efficient solutions to increase volume.Budget Management: Allocate and monitor budgets effectively across Google, Facebook, and other e-commerce platforms.Cross-Platform Coordination: Handle tailored communication and offers across different platforms.Execution and Management: Oversee vendors for campaign execution and extract key insights about best practices.Optimization and Analysis: Identify low-hanging fruits to increase volume and improve efficiency by analyzing key insights.Reporting: Share key insights and performance analysis with stakeholders as a key responsibility.
Education
MBU
Bachelor's degree, Computer Engineering
2010 — 2013
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