Pardeep K.

About Pardeep K.

With over 9 years of experience in Digital Marketing, including SEO, SEM, SMO, and ASO, I am passionate about optimizing organic search and driving content strategy to generate more traffic, leads, and conversions. I have managed online marketing campaigns for reputable brands such as Magicbricks,(Times of India Group), Bajaj Finserv, PolicyBazaar, UPES and Sqrrl Fintech. My expertise spans SEO, SMO, Google Ads, Google Analytics, Adobe Analytics, LLM, AI overview, Feature Snippets, Content & Email Marketing, Funnel Management, CRO, Project Management, and Campaign Management.I have earned multiple certifications from Google and have successfully implemented A/B and multivariate testing to enhance customer experience and boost conversions. Additionally, I analyze web analytics and business trends to identify new opportunities and optimize KPIs.As a Digital Marketing Manager, I lead a team of 6 professionals and collaborate with business heads to understand and fulfil their requirements through effective digital marketing campaigns.Core Strengths:Search Engine Optimization (SEO)Search Engine Marketing (SEM & PPC)Customer Acquisition/Lead GenerationAI SEOInternational SEOB2B IndustryB2C/D2C IndustryLLMSocial Media MarketingTeam Leadership and DevelopmentStrategic Planning and ExecutionProject ManagementGoogle Analytics 4Google Search ConsoleAdobe AnalyticsBrand ManagementMarket ResearchNews SEOTraffic Leads ImprovementCTR ImprovementCampaign Performance Improvement Maximize ROIConversion Rate OptimizationCore Web VitalsUser ExperienceDiscover TrafficWeb-StoriesReduce Advertising costGoogle AdsAmazon Sponsored AdsPush NotificationEmail MarketingContent MarketingWeb Analytics and ReportingPeople ManagementCompetitor AnalysisPage/Website Infrastructure/Userflow recommendationsOrganic Traffic improvementsUser Experience Improvement Keywords ResearchKeywords Ranking ImprovementsContent strategy and implementationsRevenue EnhancementsRevenue/Traffic EstimationsTechnical SEOE-Commerce SEOProgrammatic SEOCrawl Budget OptimizationTech Tasks Planning and PrioritizationTask GroomingOff-page SEOLocal SEOSaaS SEOYouTube SEO

Experience

1. Manager Product Seo & Aso - Digital Marketing Strategy

   Times Internet

   Jul 2024 — Present · Bengaluru, IN

   Managing end-to-end SEO growth initiatives for the website.• Responsible for Google Search performance, traffic and lead generation, local SEO, business deliverables, technical implementation, coordination, and optimization to maximize productivity and ROI.• Creating strategic organic growth plans, including on-page and off-page SEO, content audits and optimization, contextual and navigational internal linking, and content marketing—leveraging tools such as GSC, GA4, Ahrefs, SEMrush, and AppTweak to drive user traffic, leads, and business growth.• Collaborating closely with product and tech teams to implement technical audit recommendations. This includes resolving crawl errors, improving site structure, addressing UX/UI issues, fixing canonical tags and bad redirects, adding schema markup, optimising JavaScript Rendering, and eliminating duplicate content—using GSC, Screaming Frog, Ahrefs, and Google PageSpeed Insights to enhance the user experience and improve Core Web Vitals.• Optimizing listing pages using SQL queries and implementing programmatic SEO strategies to ensure content remains accurate, relevant, and up to date for both Google and users.• Experienced in conversion rate optimization (CRO) techniques, including A/B testing and heatmap analysis using tools like Hotjar.

Education

• Govt. Sen. Sec School , Sardulgarh

  +1 And +2 (Non - Medical)

  2009 — 2011

• Shaheed Udham Singh College Of Engineering And Technology

  Bachelor's degree, Electronics and Communications Engineering

  2011 — 2015

Skills

• Ccna
• Amazon Web Services (Aws)
• Google Adwords
• Google Chrome
• Google Drive
• Team Worker
• C
• Programming
• Google+
• C++
• Google Analytics
• Google Webmaster Tools
• Google Docs
• Microsoft Word
• Team Leadership
• Embedded Systems
• Good Listener
• Powerpoint
• Microsoft Excel
• Java
• Engineering
• Effective Communicator
• Team Management