Paras Gupta
Campaign Executive at Cheil (Samsung Group) | SAP CRM & CMS Specialist | Senior BTL Branding Consultant | Product Marketing Strategist | SaaS CRM Expert | MBA (Marketing & Finance)
- Role
- Campaign Executive at Cheil India
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Paras Gupta
Experienced Digital Marketing Consultant with 7+ years of hands-on experience, I specialize in delivering high-impact digital marketing campaigns, end-to-end CRM operations, and branding strategies that drive growth and customer engagement. My journey spans some of the world’s most recognized brands, including Cheil India (Samsung Group), Better.com, Exclusife Technosoft, and Just Dial—where I’ve led campaign execution, product promotions, and BTL marketing initiatives with precision and creativity. What I bring to the table: Expertise in SAP CRM Campaigns, CMS Execution, Email Marketing, SMS, Push Notification Marketing, and a Google-certified Digital Marketing background. Strategic abilities in Brand Promotion, Campaign Management, BTL Activations, and Content Development. Strong command over analytics and reporting tools, with advanced Microsoft Excel skills for actionable insights. Soft Skills that set me apart: Strong communication & public speaking skills Time management & multitasking under pressure A fast-learning mindset with a drive for innovation and excellence Team player with proven leadership in dynamic environments I believe in blending creativity with data-driven strategy to create marketing solutions that not only look great—but also perform exceptionally. Let’s connect if you\'re looking to collaborate on innovative campaigns, brand storytelling, or customer-focused marketing strategies.
Experience
Campaign Executive
May 2022 — Present · Gurugram, IN
Key Responsibilities- Led the execution of multi-channel marketing campaigns (Email/SMS/RCS/Push/WhatsApp etc.) for SAMSUNG using SAP- Responsible for customer data-driven targeting on CRM base of 250Mn+ users, leading to incrementalconversions and driving business impact- End-to-end strategy development to drive online traffic to the SAMSUNG website and mobile appwhich contributes to more than 15% of daily app/web visits- Implementing multiple data analytics-based findings to improve the relevance, content, timing andvolume of the campaign leading to growth in OR, CTR & CTOR- Analysing/Reporting performance using Adobe Analytics for strategic planning and budgetary controlacross digital channels.
Education
P.B.A.S Inter college, Hathtas
Higher Secondary
2010 — 2011
GAGAN COLLEGE OF MANGEMENT & TECH,ALIGARH
Bachelor of Business Administration - BBA
2011 — 2014
P.B.A.S Inter College, Hathras
High School
2008 — 2009
Galgotia Institute of Management & Technology
Master of Business Administration - MBA
2014 — 2016
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