Paras Mehta

About Paras Mehta

Senior digital marketing executive with 25+ years of progressive leadership experience, evolving from foundational technical expertise to strategic revenue leadership. Journey spans from hands-on implementation to managing multi-million dollar P&L operations, consistently leveraging deep technical knowledge to drive business transformation. Proven expertise in scaling high-performance teams of 650+ professionals, implementing advanced programmatic technologies, and delivering measurable business outcomes through data-driven innovation and strategic partnerships across APAC and global markets.

Experience

1. SVP

   IPG Mediabrands

   Apr 2025 — Present

   Strategic Leadership Lead global capability center managing 650+ qualified professionals across agency relationship management and solutions delivery Drive strategic account management for global clients, delivering campaigns/ month across Search, Social and Programmatic channels Spearhead Client/Agency Success Management initiatives, establishing strategic oversight and cross-functional team leadershipOperational Excellence Built and scaled SOW definition processes and seamless onboarding systems for global client integration Established operational frameworks supporting global campaign delivery and continuous stakeholder collaboration Implemented performance optimization processes achieving measurable improvements across all client touchpoints

Education

• University of Mumbai

  B.Sc., Mathematics

  1997 — 2000

Skills

• Display Advertising
• Digital Media
• Advertising
• Advertising Operations
• Ad Exchanges
• Sem
• Online Marketing
• Start-Ups
• Email Marketing
• Affiliate Networks
• Product Management
• Web Marketing
• Crm
• Ad Networks
• Contextual Advertising
• Online Advertising
• Ad Serving
• Mobile Marketing
• Campaign Management
• Web Analytics
• E-Commerce