Paras Choudhary

About Paras Choudhary

Technical Leadership: Proven track record of leading large-scale technical initiatives and managing teams of 10+ TPMs and cross-functional teams of 100+ engineers, data scientists, and economists.• AI & Machine Learning: Extensive experience in implementing LLMs, deep learning models, computer vision algorithms, and ML-based systems for ad targeting, forecasting, brand safety, and automation at scale.• Big Data & Analytics: Expert in building and managing large-scale data infrastructure processing 100TB+ daily data, implementing distributed processing frameworks using Apache Spark, Hadoop, and Trino.• Cloud Architecture: Strong expertise in designing microservices architecture, containerized deployments, and automated CI/CD pipelines with 99.99% availability SLAs.• Privacy & Compliance: Deep knowledge of implementing privacy-first solutions maintaining GDPR and CCPA compliance across global markets while processing billions of daily requests.• Program Management: Successfully delivered multiple enterprise-wide programs in AdTech, IoT, supply chain optimization, and education technology domains with demonstrated business impact.• Business Analytics: Strong background in optimization, forecasting, and data-driven decision making, resulting in significant revenue growth and cost savings across various business domains.• Global Team Management: Experience in establishing and managing international teams, implementing standardized processes, and maintaining high-performance metrics across multiple geographies.

Experience

1. Sr Manager, Tpm (Amazon Ads, Ssp)

   Amazon

   Jun 2023 — Present · Seattle, WA, US

   Leading team of 10 TPMs delivering AI-powered AdTech solutions for Amazon Ads\' Supply Side Platform (SSP), monetizing Ad Inventory across Amazon O&O Publishers (Store, Prime Video, Twitch).• Modernized targeting stack to OpenRTB standards with distributed processing (Apache Spark, ML), processing 100TB+ daily data. Achieved 40% better ad relevancy and 2.5x publisher revenue while maintaining privacy compliance across 15 markets.• Built enterprise data lake (1.5PB daily) with Trino analytics layer featuring 99.99% availability. Reduced query latency 65% with fault-tolerant architecture enabling real-time decisioning for 50M+ daily requests at sub-100ms response times.• Developed privacy-first targeting platforms using federated ML models, achieving 95% audience addressability without user data. Implemented automated PII detection and real-time audit systems, maintaining GDPR/CCPA compliance while processing 10B+ daily requests.• Launched programmatic deals platform processing $2B+ annual ad spend with blockchain verification, reducing deal setup from 2 weeks to 2 hours. Architected public SSP APIs (99.99% availability) enabling 200+ DSP integrations with sub-50ms latency.• Delivered ML solutions for brand safety and ad forecasting, processing 5M+ content pieces daily with 99.9% accuracy and predicting inventory with 95% accuracy. Enabled $1B+ in guaranteed ad deals with 98% fulfillment rate.• Implemented automated publisher onboarding system supporting 2M+ concurrent sessions at availability. Reduced onboarding from 4 weeks to 2 days while enabling 200% YoY growth and maintaining performance metrics.

Education

• Penn State University

  Master of Science (MS), Economics and Energy Management Policy

  2009 — 2010

• Indian Institute of Technology, Bombay

  Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering

  2003 — 2008

Skills

• Matlab
• Simulations
• Data Analysis
• C
• Algorithms
• Machine Learning
• Latex
• Mathematical Modeling
• Entrepreneurship
• Python
• Statistics
• Sales Operations
• Sales Management
• New Business Development
• Marketing Strategy
• Product Management
• Product Development
• Start-Ups
• Agile Methodologies
• Software Development
• Analytics
• Sql
• Business Strategy
• Business Intelligence
• Business Development
• Renewable Energy
• Project Management
• Optimization
• Consulting
• Strategy
• Data Mining
• C++
• Marketing
• Competitive Analysis
• Program Management
• R
• Business Analysis
• Sas
• Leadership
• Enterprise Software