Paras Laumas
Performance Marketer | Educator
- Role
- Digital Marketing Specialist at Upwork
- Location
- Surat, GJ, IN
- LinkedIn followers
- 500 followers
About Paras Laumas
Passionate about bridging the gap between theory and real-world application through…
Experience
Digital Marketing Specialist
Jul 2024 — Present
On-page & off-page as well as Technical SEO strategies to improve search rankings, organic traffic, and website visibility. • Qualifying the webpages for Rich Results using Structured Data in JSON-LD format.• Generating high quality Backlinks from authoritative sources using genuine relationship-building strategies such as Press Request Alerts.• Developing marketing strategies using Smart goals and optimizing them by setting up effective KPIs.• Adopting to Responsive Search Ads in campaigns that also use broad match and Smart Bidding leading to an average of 20% more conversions at a similar cost per action (CPA).• Creating and optimizing Google Ads campaigns to drive high-quality leads and maximize return on ad spend (ROAS). • Setting up Google Analytics 4 tracking, analyzing user behavior trends, and integrating GTM for a centralized and efficient conversion & event tracking, and performance insights. • Designing and developing professional business websites tailored for brand identity, user experience, and lead generation.
Education
Atomic Energy Central School
High School Diploma
2003 — 2016
Dhirubhai Ambani Institute of Information and Communication Technology
Master of Science - MS
2022 — 2024
Pandit Deendayal Petroleum University, Gandhi Nagar
Bachelor of Technology
2016 — 2020
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