Paras Arora
Open to Work, Looking for Job Opportunities
- Role
- Google Ads Strategist at Accenture
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Paras Arora
As a beginner I want to explore & learn new things, and get exposure to new technologies…
Experience
Google Ads Strategist
Aug 2022 — Present · Gurugram, IN
Develop and implement comprehensive Google Ads strategies aligned with business goals and objectives.* Create, optimise, and manage Google Ads campaigns across various platforms, including Search, Gmail, Display, Video and remarketing.* Conduct keyword research, ad copywriting, and ad creative development to maximise campaign performance and ROl.* Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations for continuous improvement.* Stay updated with the latest trends, best practices, and algorithm changes in Google Ads and other digital advertising platforms.* Collaborate with cross-functional teams, including marketing, design, and analytics, to ensure cohesive and integrated campaign execution.* Manage advertising budgets effectively, allocate resources efficiently, and track expenses to ensure optimal ROI.* Regularly report on campaign performance, KPIs, and key insights to stakeholders, highlighting successes and areas for improvement.* Proactively identify new opportunities for campaign expansion, audience targeting, and revenue growth.
Skills
- Leadership
- Microsoft Word
- Management
- Powerpoint
- Microsoft Office
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