Paramjit Singh

About Paramjit Singh

Results-driven and strategic Senior Sales and Marketing Professional with over 24 years of experience delivering significant revenue growth across Media, Retail, EdTech, HealthTech, OTT, and SaaS industries. Proven ability to architect and scale successful marketing funnels that demonstrably increase lead generation and market visibility. An expert in top-line revenue planning, integrated campaign management, and building high-value strategic partnerships. Passionate about leveraging market insights to create new business ventures and cultivate lasting client relationships.Key Areas of Expertise:• : Developing and executing comprehensive plans for product launches and market entry.• : Plan, allocate, and manage the annual marketing budget effectively to achieve strategic goals.• : Building and optimising the entire marketing funnel from awareness to conversion and retention.• : Leading multi-channel campaigns across digital and traditional platforms.• : SEO, SEM, Content Marketing, Social Media Management, and Analytics.• & (): Ensure the company website is optimised for performance, lead conversion, and excellent user experience.• & : Act as the primary guardian of the brand, ensuring brand identity, voice, and messaging are consistent across all platforms.• : Oversee traditional marketing efforts like events, sponsorships, print advertising, and local activations, especially for retail or location-specific businesses.• & : Identify and build strategic partnerships with other brands, influencers, or organisations to expand market reach.• & : Uncovering key market insights to inform strategy and decision-making.• : Work closely with other department heads (especially Sales, Product, and Finance) to ensure a unified approach to business growth.• : Recruit, train, mentor, and lead the marketing team (including digital, content, brand, and communications) to foster a high-performance culture.I have extensive exposure in the, & - markets.

Experience

1. Marketing Director

   Curinnov Films

   Sep 2024 — Present · New Delhi, IN

   Curinnov” is a content led creative agency and Film Production Studio based out of Delhi & Mumbai with 500+ storytellers & film technicians on board serving Clients Across We design audiovisual communication to stand out in a complex world that\'s filled with stimulation. Our strategy-driven approach contemplates the clarity of the messages and business goals with design as a key to the whole process. Our expertise lies in - Hybrid Film Production to Digital Films, and executing Original Content, Television Commercials, Animations, Visual Effects, to Virtual Reality, we enjoy everything that makes our client\'s happy.Key Responsibilities:• Omni-channel Campaign Management: Designing and executing integrated strategies across digital, social, print, and broadcast.• Brand Positioning & Identity: Crafting unique value propositions that differentiate brands in crowded markets.• Market Intelligence: Analyzing consumer trends and competitor landscapes to identify white-space opportunities.• Performance Marketing: Deep expertise in SEM/SEO, programmatic advertising, and paid social media.• Data Analytics: Translating complex datasets into actionable growth strategies and executive-level reports.• P&L & Budget Oversight: Managing large-scale budgets with a strict focus on maximizing ROAS (Return on Ad Spend).• Client Relations: Acting as a high-level consultant for clients to align marketing goals with business objectives.• Team Development: Mentoring creative and account teams to foster a culture of innovation and high performance.

Education

• Kendriya Vidyalaya

  Class 12, Commerce

  1986 — 1986

• Kanpur University

  Bachelor of Commerce, Commerce

  1986 — 1989

• Institute of Productivity & Management, Kanpur

  PGDBA, Sales & Marketing

  1989 — 1991

Skills

• Business Development
• Digital Marketing
• Negotiation
• Marketing Management
• Sales Operations
• Market Research
• Idea Generation
• Marketing
• Advertising
• Sales
• Advertising Sales
• Social Media Marketing
• B2b
• Direct Marketing
• Online Advertising
• Marketing Research
• Integrated Marketing
• Account Management
• Revenue Analysis
• Team Management
• Online Marketing
• Crm
• Business Planning
• Brand Management
• Strategic Partnerships
• Marketing Strategy
• Media Planning
• Strategic Planning
• Sponsorship
• Competitive Analysis
• Product Development
• Budgets
• Public Relations
• Business Strategy
• Press Releases
• Digital Media
• Brand Development
• Lead Generation
• Management
• Leadership