Parameshwaran C
AI-Enabled Digital Marketing Specialist | B2B Growth, LinkedIn content, Demand Generation & Personal brand visibility | Mobolutions
- Role
- Digital Marketing Specialist at Mobolutions
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Parameshwaran C
I am an AI-enabled Digital Marketing Specialist with 4+ years of experience across design and B2B marketing, supporting enterprise and mid-market organizations in SAP-driven environments.I specialize in organic digital growth, with a strong focus on LinkedIn marketing, content strategy, webinar marketing, and lead generation. My experience spans SAP solutions including Quote-to-Cash (SAP BRIM & Subscription Billing), S/4HANA (Public & Private), Plant Maintenance (PM), Warehouse Management (WM), and Material Management (MM), serving industries such as Telecom, TPA, SaaS, and Utilities.Over time, I’ve observed how individual voices increasingly influence trust, visibility, and engagement on platforms like LinkedIn. Whether it’s founders, operators, or employees, consistent point-of-view–driven content often outperforms brand-led messaging in building credibility and recall.This perspective shapes how I think about content, visibility, and long-term digital presence.Key outcomes I’ve delivered include: 3x growth in LinkedIn post engagement 16%+ average engagement rate in the Website & LinkedIn 173% follower growth in 2 years on LinkedIn 30% increase in organic website trafficMy approach is rooted in the belief that “we need to be available where the market is” - delivering consistent, value-driven content backed by data, experimentation, and continuous optimization.I work hands-on with tools such as LinkedIn (Organic, Ads & Sales Navigator), GA4, SEMrush, Adobe Creative Suite, Figma, Canva, and Riverside, and hold certifications in Digital Marketing and UX, enabling me to align strategy with user experience.Driven by continuous learning and consistency, I am evolving towards a Growth Strategist role, focused on building scalable marketing engines that drive visibility, engagement, and demand.
Experience
Digital Marketing Specialist
May 2025 — Present
In this role I extend my skills on Platforms - Youtube - Plan and record Podcast, Webinars etc. along with my previous roles in handling website and social media platforms - LinkedIn & Meta.
Education
Jeppiaar Engineering College
Bachelor of Engineering - BE, Electrical and Electronics Engineering
2016 — 2020
Anna University Chennai
Bachelor's degree, Electrical and Electronics Engineering
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