Parameshwar Singaravelu
Marketing - User Acquisition - Growth @Cars24
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WORK HISTORY
Marketing - User Acquisition - Growth @Cars24
Gurugram, IN
Establish new user acquisition channels and own the entire booking funnel end-to-end for used car buyersManage the customer journey from acquisition to activation to first booking for new and existing channelsCollaborate with Sales, Product, Analytics and Marketing teams to ensure a rapidly growing funnel of inbound customers are getting converted to bookingsCreate booking targets and determine budgets for top of the funnel marketing channels:# of sessions, bookings and cost per delivery per monthWork with Contact Center agents and CRM team to convert incoming leads into bookings confirmed through regular engagement
EDUCATION
National Institute of Technology Tiruchirappalli
Bachelor's Degree
Indian Institute of Management Tiruchirappalli
PGCBAA - Business Analytics (Certification)
ABOUT PARAMESHWAR SINGARAVELU
Experienced Manager with a demonstrated history of working in the automotive industry. Skilled in Microsoft Word, Event Management, Public Speaking, Marketing, and Microsoft Excel. Strong professional with a Bachelor\'s Degree focused in Production Engineering from National Institute of Technology Tiruchirappalli.
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