Parameswaran Palanisamy

About Parameswaran Palanisamy

Performance-driven professional with an ample experience in Application…

Experience

1. Marketing Analyst

   Cognizant

   Jan 2022 — Present · Coimbatore, IN

   SFMC R&R:• Utilize Journey Builder features to execute campaign based on requirement.• Creation of Data Extensions to manage, organize and segment subscriber’s data.• Creating and configuring Emails for Guided Sends, User Initiated Emails send.• Leveraging Automation studio to automate the various functionalities which includes query activities, imports,file transfers, etc.• Handling digital marketing campaigns by building and executing complex requirement campaigns.HubSpot R&R:• Collaborate with stakeholders to understand business goals, processes, and requirements for implementing HubSpot.• Configure and customize HubSpot to align with the organization\'s specific needs, for example setting up contact management, lead nurturing, and customer service processes.• Assess the current marketing, sales, and customer service operations and identify areas where HubSpot can add value and improve efficiency.• Import and migrate existing data from legacy systems into HubSpot, ensuring data integrity and accuracy.• Develop and implement lead capture forms, landing pages, and email templates within HubSpot.• Configure and optimize workflows and automation to streamline marketing and sales processes.• including best practices for lead management, email campaigns, and reporting.• Conduct testing and quality assurance to ensure HubSpot implementation is functioning correctly and meeting business requirements.• Troubleshoot and resolve any technical issues related to HubSpot implementation.

Education

• Sri Krishna College of Engineering and Technology

  Master of Business Administration (MBA)

  2014 — 2016