Param Mehra
Area Sales Manager | FMCG | Trade Marketing | Go-to-Market Strategy | Channel & Market Development | Consumer Insights
- Role
- Area Sales Manager at Figo India
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Param Mehra
MBA in Marketing with experience in FMCG channel management, trade marketing, and market development. Currently working as an Area Sales Manager, responsible for driving outlet expansion, executing Go-to-Market (GTM) strategies, and strengthening category presence across territories. Skilled in trade activations, secondary sales planning, and delivering consumer-focused growth initiatives. Previously worked with Siemens Financial Services on renewable energy and vendor sourcing projects, gaining exposure to B2B engagement and strategic market research. This combination of B2C and B2B experience enables me to bridge execution with strategy and bring a holistic perspective to business growth.
Experience
Area Sales Manager
Jun 2025 — Present · Mumbai, IN
Led distributor and retail network expansion, improving availability and visibility across assigned markets.Executed trade marketing initiatives including free sampling, poster campaigns, and point-of-sale promotions to strengthen brand presence.Planned and monitored secondary sales performance, aligning distributor operations with market demand.Maintained distributor operations to ensure smooth supply chain efficiency and credit control.Conducted structured market visits and consumer feedback analysis, providing actionable insights for market development.
Education
SVKM's NMIMS Mukesh Patel School of Technology Management & Engineering
MBA Tech
2020 — 2025
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA Tech
2020 — 2025
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