Parakram Bhatt
Project Manager & Business Analyst | Driving End-to-End Web & Mobile Project Delivery | International Client-Facing | FRS & Agile Expertise
- Role
- Digital Marketing Manager at Supportsoft Technologies
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Parakram Bhatt
I am a Project Manager & Business Analyst with 8+ years of experience delivering web and…
Experience
Digital Marketing Manager
Jan 2020 — Present · Jaipur, IN
I have been appointed as the Digital Marketing Manager at this company & I handle the diverse marketing channels & strategies of the company & its clientele. I have been entrusted with the core responsibility of crafting digital strategies that drive user engagement while driving more revenue to the business. Here are some of the things that I take care of at this company:Obtained an in-depth understanding of the product, service, business, and documentation requirements to craft content strategies with the desired standards & appeals to the targetted demographic & audience. Worked with internal & external members to craft content & online marketing strategies that had the potential to bring positive growth to the ventures. Performed keyword research on a plethora of projects & websites along with detailed competitor analysis to craft effective strategies to meet ultimate business objectives.Executed key SEO functions such as keyword mapping, site auditing, keyword optimization & ON Page Optimization to drive efficiency in SEO campaignsAnalyzed organic traffic through the search engines to develop & make enhancements in the SEO strategiesPrepared detailed & easy-to-understand SEO reports for the clients coupled with SEO suggestions to boost the returns on implemented SEO strategies. Setup Google Search Ad Campaign for the business for a specific set of keywords coupled with captivating landing page copy to drive the quality score of the ad highWorked with the marketing team to set up & run new SMM campaigns on Facebook & Instagram with specific & targeted ad placements. Monitored & analyzed campaigns on a daily basis & provided the required feedback & suggestions to drive more ROI on the campaigns. Manually tested some of the in-house products & reported their bugs & issues to the development teamReviewed the final product builds in detail & made sure they were 100% error-free prior to their launch
Education
Rajasthan Technical University
Bachelor's degree
2014 — 2017
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