Parag Mohan

About Parag Mohan

Sales & Distribution Leader with 23+ years of experience across top corporates as well as fast-growing start-ups, including Hero Cycles, Castrol India, Crompton Greaves, Petronas Lubricants, and a BP Plc-backed venture. Proven success in leading B2C & B2B growth, executing GTM strategy, Digitalization of business - DMS & SFA rollout, BTL activations, and customer loyalty initiatives.Skilled in building and scaling high-impact teams, driving sales transformation, and delivering strong P&L performance across tyres, lubricants, consumer durables, automotive, and FMCG sectors. Adept at change management, strategic planning, and aligning execution with commercial outcomes.I bring sharp business acumen and a hands-on leadership style, backed by a proven track record of scaling operations—including building from the ground up.

Experience

1. Head Tyre Business

   Reisemoto

   Jul 2024 — Present · Mumbai, IN

   P&L Responsibility for the 2-Wheeler Tyre Business includes overseeing the financial performance of the business unit, managing revenue, costs, and profitability. It requires strategic planning, budgeting, and ensuring the business meets its financial goals.Handling Sales, lead by National Sales Manager, driving revenue growth through effective sales strategies and driving business deliverables.Business Excellence - Improving operational efficiencies, optimizing processes, and enhancing customer satisfaction to boost overall performance and competitiveness.Trade Marketing - Implementing marketing strategies aimed at distributors, retailers and Influencers, developing promotional activities, and supporting sales channels to increase brand visibility and product demand in the B2C

Education

• XLRI Jamshedpur

  EDP, Leadership

• Indira School of Business Studies PGDM

  PGDBM, Marketing

  2000 — 2002