Parag Chinchole

About Parag Chinchole

With over 9.5 years at Jio, the focus has been on driving impactful marketing…

Experience

1. Marketing Communications Lead

   Jio

   Dec 2016 — Present · Pune, IN

   Marketing Communication – Developing annual campaign theme & calendar for Mobility, Devices, Consumer Durables, OTT Apps, & Fiber segments across 180-degree medium – Print, Radio, Digital, BTL (Shop floor, Activations) & On Ground promotions. Product – Planning the positioning platform, developing strategies for higher and better product visibility, shelf display & merchandising with special emphasis on the modern trade formatsResearch – Customized research studies like Retail Audit, Brand Track, Customer Satisfaction Survey, Dealer Satisfaction Survey, and Competition mapping (features/price/packaging) through internal and external audit/research firmsIdeated several new ideas & strategies which were well received & put into action regarding new product launches, competition analysis & peak season promotion strategiesEffectuating marketing, merchandising & media calendar as per the goals set for Mobility & Fiber Business. Consumer & Trade promos – Developing and executing consumer and trade promos for Mobility, Fiber, Jio Mart & OTT in terms of ideation and building promo awareness for resultant increased sales off-take Digital Marketing: Website content owner, social media community management, digital advertising at Local levels.

Education

• Indian Institute of Management, Kozhikode

  Postgraduate Degree, Digital marketing for Performance Growth

• Indira School of Business Studies PGDM

  MBA, Marketing / International Business

  2003 — 2005

• Savitribai Phule Pune University

  MPM, HR & Training

  2003 — 2005

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  B.COM, Commerce & Finance

  1998 — 2001

Skills

• Management
• Brand Development
• Radio
• Marketing Communications
• Email Marketing
• Business Development
• Market Research
• Sales
• Online Advertising
• Advertising
• Telecommunications
• Customer Lifecycle Management
• Promotions
• Account Management
• Sales Management
• Vas
• Btl Campaign Execution
• Lead Generation
• Vendor Management
• Communication
• Media Planning
• Integrated Marketing
• Retail
• Marketing
• Pre-Sales
• Traditional Media
• Event Management
• Key Account Management
• Brand Management
• Marketing Strategy