Shabarish Kumar Parachuri
Campaign Performance Analyst | 10+ Years in Digital Marketing | Programmatic Advertising Expert | Data-driven optimization Specialist | Google Operations Center
- Role
- Research & Development Senior Associate (Programmatic) at Google Operations Center
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Shabarish Kumar Parachuri
As an accomplished Campaign Performance Analyst with over 10 years of experience in…
Experience
Research & Development Senior Associate (Programmatic)
Aug 2021 — Present · IN
Analyzing live campaigns for underperformance and sharing optimization recommendations with clients• Conducting pre and post-campaign analysis to tweak settings for optimal performance and budget utilization• Conducting brand lift studies and experiment tests and sharing insights• Handling reporting on key performance indicators (CPM, CPC, CPA, CTR, Viewability, Audience Performance) and overall campaign performance• Segmenting audiences using data-driven strategies• Collaborating with the sales team to pitch major clients, sharing past campaign performances, and recommending implementation techniques
Education
XIMBS
Master of Business Administration (MBA), Digital Marketing & Mass Communications
2015 — 2016
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