Papiya Chakraborty
🚀 Driving Growth Through Strategic Digital Marketing | Data-Driven Storyteller | Digital Consultant - Global 🌍 | AI-Powered Marketer
- Role
- Senior Search Engine Optimization Manager at Enthusiast Global Group
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Papiya Chakraborty
I’m Papiya Chakraborty, a passionate and results-driven Digital Marketing Consultant with…
Experience
Senior Search Engine Optimization Manager
Dec 2021 — Present
Developing and implementing effective search engine optimization (SEO) strategies.• Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities.• Managing offsite and onsite optimization projects and reporting on performance.• Develop and execute successful SEO strategies.• Manage team of SEO Specialists.• Conduct keyword research to guide the content teams.• Suggesting Content topics based on the trending topics in Google News, Discover and Top stories.• Review technical SEO issues and recommend fixes.• Optimize website content, landing pages and other ROI measures of the website.• Direct off-page optimization projects (e.g. link-building)• Collect data and report on traffic, rankings, and other SEO aspects!• Keep abreast of SEO and integrated marketing trends.• Keep an eye on the latest Google methodologies, algorithms and implementing the same on the website.• Competitor analysis, absorbing what they are doing best and see the scope to implement the same on the website.• GA4 and other trending tools for better throughput and performance.
Education
IGNOU
Master of Computer Applications (MCA)
2012 — 2015
Skills
- Google Adwords
- Javascript
- Cascading Style Sheets (Css)
- Link Building
- Web Marketing
- Google Webmaster Tools
- Keyword Research
- Team Management
- Web Analytics
- Pay Per Click (Ppc)
- Online Marketing
- Css
- Html
- Digital Marketing
- Google Analytics
- Analytics
- Social Media Marketing
- SEO
- Smo
- Wordpress
- Landing Page Optimization
- Ppc
- Search Engine Marketing (Sem)
- Search Engine Optimization (SEO)
- E-Commerce SEO
- Online Advertising
- Social Media Optimization (Smo)
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