Papa Kofi F. Baffour-Awuah
Marketing Leader | Multi-Channel Campaign Planning/Execution | Demand Generation | Medical Devices | IVD
- Role
- Senior Market Manager at Sysmex Inostics
- Location
- Silver Spring, MD, US
- LinkedIn followers
- 500 followers
About Papa Kofi F. Baffour-Awuah
Papa Baffour-Awuah: Marketing and Brand Manager, Brand Strategist, Email Marketer, and Entrepreneur. Effortless relationship builder with several years of marketing experience across multiple industries. I possess a unique mix of creativity, strategic thinking, and analytical insight. A marketing MBA grounded in the practice of data driven marketing strategy, I\'m always Interested in hearing about brand or product management roles within the following industries: food and beverage, advertising, entertainment, photography, video games, or healthcare. Below are samples of my work.
Experience
Senior Market Manager
Jan 2022 — Present · Baltimore, MD, US
Developed and led multi-channel marketing campaigns• Spearheaded digital-first initiatives, optimizing email marketing, PPC, and social media to drive engagement and conversion.• Managed external agencies for content development, advertising, and customer-facing sales collateral.Led content strategy development, producing compelling marketing materials, messaging, and visuals to support sales initiatives.
Education
Whittier College
BA
2001 — 2005
City University of New York-Baruch College - Zicklin School of Business
Master of Business Administration (M.B.A.)
2012 — 2014
SOSHGIC
High School
1997 — 2001
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