Paolo Rota Sperti

WORK HISTORY

EDUCATION

SKILLS

ABOUT PAOLO ROTA SPERTI

Four big areas of major experience as a: 1- Sales Coordinator & Marketing Manager, on Diagnostics Labs devices 2- Marketing Management, on bios and pharmaceutical products (OTC and prescription) 3- Business Consultancy, in veterinarian environment, vet practice and hospital 4- Customer Management, working with Sales, Marketing and Public Affairs/Market access dept. in order to propose solutions that meet customer needs (medical doctors, hospital physicians, GPs, vets and wholesalers)- Deep knowledge of Italian health environment (human health and animal health) in terms of pharma stakeholders/customers and their needs - Strong experience to manage a large product portfolio, commercial activities with the wholesalers and the customers, forecasting, budgeting, digital marketing, data analysis, advertising, define MKT strategies - Mainly focused on the health business and clinical field projects in order to improve the quality of care - Collaboration at senior management level - Digital marketing competency (direct email, e-detailing, social media campaigns, websites and mobile Apps)- Excellent competency in building customer relationships and partnerships (GP, physician, local health authorities, company stakeholders, patient, physician associations and distribution companies)- Able to manage people and budgets (up to now, teams of 5 people; budget, less than 2 Million €)- Good organization and teamwork capacity Specialties: Medical IT Customer knowledge, Medical Informatics Consulting, Market Access Business Partnering, Pharma Stakeholder Manager, Market Access Manager, Health care IT project Manager, Business Consulting, Veterinary Practice Management, Marketing Manager.