Paolo Piana
Business Relationship Manager @Omnicom Media
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WORK HISTORY
Business Relationship Manager @Omnicom Media
Milan, IT
I serve as the strategic link between business leadership and technology teams, helping Western European markets adopt AI, automation, and enterprise platforms in ways that create measurable value.What I do:Align local business priorities with global IT and AI strategiesLead process reengineering initiatives that streamline workflows and cut operational frictionOrchestrate enterprise system integration to improve visibility and governance across marketsPromote adoption of GenAI tools and automation frameworks, demonstrating clear business ROISupport teams through transformation, ensuring cultural fit and long-term sustainabilityHighlights:Led the rollout of a unified media planning platform, connecting global architecture with local systems and strengthening governanceSpearheaded the redesign of legacy planning tools, making them fit for evolving market needsDefined end-to-end process blueprints that improved campaign lifecycle efficiency and cross-team collaboration
EDUCATION
MIP Politecnico di Milano
Master of Business Administration (MBA), Gestione strategica dell'innovazione digitale
ABOUT PAOLO PIANA
Technology alone doesn’t transform organizations, people do. I believe AI and…
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